Lead From Within. Perform Without Limits.
Leadership Expert, TEDx Speaker & Award Winning Bestselling Author of Burn The Rules. Rewriting the Rules of Modern Leadership, helping you lead from within & turn presence into performance.
Book Chet for Speaking & TrainingTrusted by global organisations and the next generation of leaders.
What I Do
Training
Tailored workshops that strengthen presence, connection, and accountability. Available CPD certified or not.
Speaking
High-impact keynotes that change how you and your people show up. Available CPD certified or not.
Coaching
Leadership & Performance Blueprint Coaching for individuals, executives, & organisations.
The Book
Burn The Rules: Â it's not just a book, it's bold leadership for today's world. For you to take total control.
For Organisations
Leadership development that builds clarity, presence, and stronger decision-making. Speaking, training, and performance coaching built around your environment.
Enquire for Corporate WorkFor Individuals
Leadership tools for personal growth, professional clarity, and stronger habits. Blueprint coaching available for emerging leaders and experienced professionals.
Enquire for CoachingBurn the rules. Lead from within
Leadership isn’t about force. It’s about the energy you bring, the decisions you make, and the standard you set.
When you change that, everything else moves with you.
As seen on Tedx
Lead From Within Reprogramming Your Emotional Intelligence starts where logic ends and performance begins when you master your energy.
Watch the Talk
The 5 States of Optimisation
Every leader operates through five states: Planning, Productivity, People, Prospect, and Performance.
When one drops, performance drops.
This framework strengthens how you think, respond, and lead.
Feedback from leadership teams, executives, and organisations:
Sousan Chouka -
Director of Human Resources
Chet brought strong subject expertise and delivered sessions that linked leadership theory to practical application. Feedback was consistently positive, praising the content quality and interactive style. I recommend him as a results-driven training partner.
Richard Musson -
Director of Engineering
Chet improved how our leaders think and lead better decisions, stronger confidence, and higher accountability. Sessions were engaging, practical, and tailored to our team’s day-to-day pressures. We saw measurable improvements and I’d recommend him without hesitation.
Abdulaziz Abdulla Al-Saai -
Talent Development Manager
Feedback from our staff was consistently positive people praised Chet’s clarity and the relevance of his examples. He delivered high-quality training that supported professional development across the team. We’d recommend him to any organisation.
About Chet
I’ve spent two decades across leadership and performance from global brands to emerging teams.
My focus is simple: help people lead from within with clarity, control, and consistency. A 180-mile ride and a third-degree black belt taught me discipline. Years in corporate leadership shaped my approach. Speaking, writing, and coaching allow me to pass it on.
Read My Story
Burn The Rules: Lead From Within
Bestselling Award Winning Author. Available worldwide.
A straightforward guide to thinking, acting, and leading with intention.
“You can’t lead a life that matters by following rules that don’t.” - ChetÂ
Â
Get Your CopyThe story behind the book
I wrote this book to challenge old thinking.
Too many people follow patterns that restrict how they live and work.
This is a different approach one built from experience, discipline, and clarity.
Ready to lead from within?
Speaking. Training. Coaching. Practical tools for modern leaders.
Book ChetJoin the community
Practical leadership tools, short videos, and updates.
